About the project
The client, a high-level PR agency specialising in property, proptech and fintech, needed a brand that reflected their no-nonsense, results-driven approach.
Founded by senior experts frustrated by the inefficiency and fluff of traditional PR, Parapet PR was created to challenge industry norms—offering strategic communications that are clear, efficient and measurable. The aim was to build a brand that felt defined, sleek and credible, while standing apart from competitors that play on smoke and mirrors.
The solution
Through a comprehensive brand strategy process, I worked with the founders to clarify the agency’s positioning, values, audience personas and mission.
From there, I crafted a distinct identity system that captured their straight-talking, expert-led ethos. The visual identity draws from editorial and architectural cues; reflecting structure, clarity and substance. A modern serif headline font anchors the brand in authority and precision, paired with a clean sans-serif for accessibility. A sharp, high-contrast colour palette reinforces their bold, senior-led approach, while layout and imagery nod to newspaper design, lending gravitas and trust.
Results
The result is a confident, contemporary brand that communicates impact and credibility from the first glance.
With a defined tone of voice and consistent visual system, the identity positions Parapet PR as a sharp, efficient partner for ambitious businesses in the property space. It cuts through the noise of traditional PR and signals a new standard; professional, powerful, and driven by results.
